Naturally, Tim O’Reilly’s post on all the hubub over the service mark for that phrase is thorough, nuanced, human, etc. Sure, his company has a right to staking out the term relative to the successful conferences that have helped carry the meme forward. The gap is between what they can do and what they should do. If legal action contravenes the vibe & ethos of the thing described, then it’s a hollow victory, no?
No matter. As we said the other day, this is all a distraction from making great stuff & using our powers to help people make better connections. The Web community is large and does contain multitudes. Do we contradict ourselves sometimes? Very well then. The very nature of things shifting to the edge means that it will be harder to name the thing, to describe it simply. To contain it. Do your homework. Live in the communities. Soak it in & listen. What is happening will not be something you can subscribe to in one feed, read one overview, watch one channel.
The finger pointing at the moon is not the moon. And if you are paying attention, you’ll see people all over the world pointing at the new stuff on the Web. Each his own Adam naming the animals.
Posted by admin | May 31, 2006 - 7:09am | 2 Comments
Category: Uncategorized | Tags: Social Media, timoreilly, Web 2.0
Posted by admin | May 26, 2006 - 5:21pm | No Comments
Category: Uncategorized | Tags: muledesign, Web 2.0
(Brad Burnham, Fred Wilson, Charlie O’Donnell)Â
After wrapping up the social media sessions at Ketchum and grabbing a burger with Amit Gupta at the Shake Shack, I walked over to the offices of Union Square Ventures and talked with Fred Wilson, Brad Burnham and Charlie O’Donnell. We talked about what blogging and social media have done for their deal flow and visibility, about some of their portfolio companies like Feedburner and delicious, and about what the new investment environment is like for the types of companies they are interested in: technology-enabled services firms.
Listen to the podcast:
Posted by admin | May 26, 2006 - 5:14pm | No Comments
Category: Uncategorized | Tags: avc, bradburnham, brianoberkirch, charlieodonnell, delicious, feedburner, fredwilson, siteadvisor, Social Media, unionsquareventures, venturecapital, Web 2.0, Weblogs Work, weblogsworknotes
Unlike a number of my colleagues, I can’t get that excited about Shift’s attempt to remake the press release format. Are press releases lame? Sure. Do PR pros need to change their way of thinking? Sure. (That’s one of the things we’ve been preaching @ Ketchum and lots of other places lately.)
That said, this template is a distinction without a difference. Social media is about connection, not content. If you take the same-old corpspeak and put it into a sexier format (“The kids are using the Digg, make sure our ‘news’ is Diggable.”), you haven’t done much. In no way are you availing yourself of the real power of social media. Didn’t one of the newswires bake in delicious support for their material recently? Again, glad that you are aware of the aggregators that are going to render your distribution channel inefficient & therefore null, but you still haven’t done much in trying to hijack delicious.
Instead of making clients feel like they are doing social media by tarting up their message points and pushing it out via other channels, how about:
- Having them actually read & track blogs.
- Actually participate in the communities that matter to their business.
- Banish the media relations mindset from their approach (along with the odious ‘blogger relations’) and instead start genuine conversations with media, developers, customers, etc.
- Take a truly niched approach and actually use the range of tools available to work the edges.
- Teaching clients the value and potential of syndication (which Shift could demonstrate by offering RSS feeds of its own press material).
We are stoked that the discussion is headed in this direction. We think that media outlets and PR shops alike have to do much more than merely add cosmetic changes to stay relevant.
Follow more of the conversation here & here.
Posted by admin | May 24, 2006 - 7:39am | 4 Comments
Category: Uncategorized | Tags: pr2.0, pressrelease, shiftcommunications, Social Media, Social Media, Web 2.0
Tara sends us an update on WineCamp — a great idea to mashup developers & nonprofit folks to apply Web 2.0 goodness for good causes. Plus, it's in the wine country. Great deal for only $60. We highly recommend you check it out if you can be in the area.
What do you get when you put a bunch of geeks, a bunch of do-gooders and a bunch of wine together for a weekend in California's Calaveras County?
You get WineCamp !
WineCamp is an ad-hoc geek and non-profit gathering taking place at a lovely vineyard over the weekend of May 26-28th. Everyone will arrive in the afternoon/early evening of Friday the 26th, pitch our tents, and join the rounds of campfire songs. On Saturday morning we'll rise with the sun to a cowboy breakfast, then we'll move straight into presentations, discussions and collaborations where everyone participates. On Sunday, we'll introduce wifi and power to the equation so that project teams formed the day before can get down to work.
Our goal: to bring non-profits and technology together to improve the world around us…and we thought that a nice place to do this would be on a vineyard. 
For more information, visit the website: http://www.winecampcalaveras.com. The official registration is now open (not the wiki or Upcoming).
[p.s. for those that are 'camping' squeamish, there are nice hotels in town...just book them soon!]
Technorati Tags: chris+messina, mashup, nonprofit, tara+hunt, web 2.0, web+development, winecamp
Posted by admin | May 3, 2006 - 10:52am | No Comments
Category: Uncategorized | Tags: Web 2.0
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