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Your space on MySpace, think again…

If you build a page on MySpace do you own it? Do you have a right to keep it? More and more online communities are providing tools for users to create online real estate. The more they create and promote their space the more valuable it may become (as well as the underlying community it exists in). Once you have created value does the owner of the community have the right to take it away or to give it to someone else?

MySpace, the most popular social networking site, thinks they do according to a Washington Post article. Two and a half years ago Joe Anthony created a MySpace fan page for presidential hopeful Barack Obama that now has 160,000 ‘friends’ making it the most popular candidate site (Joe had more ‘friends’ than all other candidates combined). Two months ago Obama’s campaign team approached Joe and suggested they work together. Joe agreed and everything seemed fine, until this week. Obama spokeswoman Jen Psaki said, "…at the end of the day, this page his bigger than [Joe Anthony]…" Working on the assumption that Obama owned the Joe’s page because it bore his name and was about him, Obama ordered his team to take control of the page. Obama’s team, working with MySpace, locked Joe out of his fan page. The page is now controlled by paid staffers and Joe has been left out in the cold.

Turns out the Joe may have asked the campaign to compensate him for his work and pay for advertising on the website. He worked for over two years on the site and allowed Obama’s team to participate for the last two months. Does he have a right to ask for compensation? Obama’s team suggested Anothy requested $39,000, but instead of negotiating with him they arrogantly assumed they could simply take the page. MySpace agreed and simply changed Joe’s password.

Ironically, I was secretly was rooting for Obama, but I think this shows that "…at the end of the day, politics is bigger than Obama…" Micah was the orignal source of the Post article ~ link props.

Dallas Art Gallery Grand Opening

So what?  The Pawn Gallery’s first location was MySpace, on December 1st they move into our space.  The art gallery built a following on MySpace ensuring their grand opening was a huge success.  Very nice work by a local company!

The company explains:

The Pawn Gallery at 2540 Elm in Deep Ellum is celebrating it’s grand opening on December 1, 2006. We are here first and foremost as a champion of the artist. Artists pawn their integrity, self respect and style in order to have a gallery to show their work. Then the creations are sold like a slab of meat at the butcher shop. We are attempting to showcase the creators of the world in an unadulterated form. [via]

MySpace meets HDTV ~ Project MyWorld

The Big in Japan team in partnership with HD Republic produced a reality television pilot and series (filmed entirely in 1080i HD) called MotorSport Ranch.  “Huh, social media company in the traditional media business” you ask?  Right, we were crazy, but we met lots of great folks in the entertainment business.  How about a traditional media business getting into the social media business?
The 1000 lbs. gorilla in the social networking space is MySpace. Our partners at HD Republic decided to take MySpace into the real world by following three MySpace friends as they travel around the world to meet their MySpace “friends” in a new television series called Project MyWorld.

The show is airing on DIRECTV channel 101 on Monday Nights (lots of other nights too).  Robert and his team had a blast filming the epic tale of three young ladies traveling the globe.  More about Project MyWorld next week after we get the download from the team on the project now that it is complete.

Question: What social networking site generated 80% of the traffic?

Answer: MySpace.

MySpace vs Google Hitwise

Jeff Clavier reported today that MySpace surpassed Yahoo in terms of traffic according to Hitwise. This makes MySpace the number one Internet site. According to Jeff:

  • MySpace generated 4.45% of all U.S. internet visits
  • Top twenty search terms used were related to MySpace

News Corp paid $580MM for the web property last year, in a deal increasingly looking like a bargain. Only time will tell, but this sort of growth is amazing.

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