A few of the folks from the Palo Alto PR 2.0 discussion got together for another chat this week. I talked with Mike Manuel, Josh Hallett and David Parmet about a post Mike did a few weeks ago on the social media services gap. We focus on the unique challenges agencies face when working in social media, and what we as workers on the frontlines can do to improve.
Listen to the podcast:
Technorati Tags: brian oberkirch, david parmet, josh hallett, mike+manuel, podcast, pr2.0, public+relations, Weblogs+Work, Weblogs+Worknotes
Posted by admin | May 3, 2006 - 8:48am | No Comments
Category: Uncategorized | Tags: Media 2.0, Micromarketing, New PR, Podcast, Weblogs Work
I totally dug hanging out at Joe T. Garcia’s yesterday at the Fort Worth Ad Club Luncheon. Here is a clickstream for the talk I gave — a little social media jumpstart link kit:
Blogging Buzz/Confusion
BusinessWeek story — "Blogs Will Change Your Business"
Forbes paranoia — "Attack of the Blogs"
Blogging Delivered
Blogging Not Exactly Delivered
The Situation: Attention Scarcity
Long Tail blog on Mainstream Media Meltdown
John Moore on the influence of word of mouth
Brand Hijack manifesto
Sifry’s latest state of the blogosphere
Wrong! NY Times on tv-style ads on mobile devices. (Note: don’t try this at home)
Extinction Management
Tools
SixApart (Typepad, MovableType)
Wordpress (hosted option as well)
About RSS
Bloglines
NetNewsWire
(Example of syndicated headlines at Architel site)
Technorati
IceRocket
Delicious
Digg
tech.memeorandum
flickr
Odeo
iTunes podcast support
The Good
Robert Scoble
Jonathan Schwartz
English Cut
Stormhoek blog sampling
The Bad
Dell Hell
Dude, You’re Getting Dell’d
The Ugly
Captain Morgan "blog"
Essential Reading
Cluetrain Manifesto
Naked Conversations (check out the blog, too)
Small Pieces, Loosely Joined
Useful Marketing Stuff
MicroPersuasion
GapingVoid
BrandAutopsy
What’s Your Brand Mantra?
Church of the Customer
Media Orchard
New PR Wiki
Marketing Begins at Home
HorsePigCow
Like It Matters
PDF of my slides. (9.67 MB)
Technorati Tags: ad club fort worth, social media, Weblogs Work
Posted by admin | January 19, 2006 - 10:41am | 4 Comments
Category: Uncategorized | Tags: Corporate Blogging, Dallas, Micromarketing, New PR, Weblogs Work
The Architel corporate web/blog site has been launched. The open source WordPress architecture allows the company to launch the site and make continious changes to it over time. So you can never say a site is ‘done.’ Kudos go to Dan Cederholm from SimpleBits for the xhtml/css design (as well as the new Architel logo). Weblogs Work integrated the xhtml/css into WordPress (actually three WordPress installs).
Architel is a boutique IT support company located in Dallas, Texas that supports small businesses (20-100) employees. Their unique IT service delivery model (one flat-monthly-fee for all-you-can-eat support) aligns the interests of the small business owner and Architel. The company was a pioneer in this space and is now a pioneer in the ‘blog as corporate website’ meme. Here are screenshots or just visit the site yourself here @ architel.com.
The site was entered in the website design contest at SXSW conference and we are crossing our fingers that the judges will enjoy the tight integration between the blog CMS and Dan’s xhtml and css. What do you think about our work?
Posted by admin | December 4, 2005 - 3:22pm | 2 Comments
Category: Uncategorized | Tags: Corporate Blogging, Dallas, Managed Blogging, Media 2.0, Memes, Micromarketing, New PR, Social Media, Startup, Web 2.0, Weblogs Work, WordPress
Want to get people to remember your name? Well, start out with a cool name, say like Pajamas Media. Now change it to something boring like Open Source Media. Be sure to pick something that is either a direct or indirect infringement on someone elses trademark. Wait for the warning letter, make a little bit of a fuss, blog about it, get a few other people to blog about it (don’t worry they will have fun at your expense). Now hire a branding company and get them to suggest that you change it back to the original ‘cool’ name. At the end of the day everyone will know your new name… [via]
Posted by amuse | November 27, 2005 - 8:57pm | No Comments
Category: Uncategorized | Tags: Media 2.0, Micromarketing, New PR, Social Media
Just a couple of years ago everyone was looking for the next ‘new’ thing in design. I can recall sitting with the Architel guys. They wanted a new website with all of the coolness of Flash and the complexity of Amazon. This year they decided to go ‘retro’ and focus on simplicity. Check out their new site and blog interface at architel.com. Fast Company latest article titled, The Beauty of Simplicity details this new trend. Jason over at 37signals details the article , he suggests,
"staying simple on purpose"
He also expands on the idea by indicating,
The big guys are discovering what the small guys have always known. The small companies leading the way and have been for years. The big guys are following the small guys. The Less movement is bottom up, not top down. There’s a big story here. I wonder which journalist will grab it.
Posted by amuse | November 26, 2005 - 2:14pm | No Comments
Category: Uncategorized | Tags: Media 2.0, Micromarketing, New PR, Social Media
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