Jake is in Washington DC speaking at the Word of Mouth Marketing Association’s yearly summit.  He is talking about how brands can create passionate fans, describing how our Fancast™ system can assist in that process.

Just as he arrived in DC, the Federal Trade Commission ruled that “companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships” according to Annys Shin of the Washington Post.

Interesting to see the FTC coming down on the side of the WOMMA…