Surely the Syndicate NYC highlight for me was getting to meet & talk with David Weinberger, our foremost philosopher of connection. David is the sharp, funny blogger at the Journal of Hyperlinked Organization (JOHO to you & me), author of Small Pieces, Loosely Joined, and, oh yeah, he helped write this little thing called the Cluetrain Manifesto. We talked about his new project, Everything Is Miscellaneous, and a bit about how Cluetrain has fared over the years.
Listen to the podcast:
At Syndicate, Jen Consalvo is talking about how the new offering AIM pages bakes in microformat support. Perhaps they will be interested in helping us advance the discussion and take up of hResume.
Steve Gillmor says the truck is already half-way over Newsvine CEO Mike Davidson, who he calls a ‘pinhead’ re: Davidson’s views on partial text feeds.
Josh Hallett is posting podcasts from this morning’s Syndicate sessions. (He has the Jarvis & Edelman remarks up now, and is recording the podcasting panel now).
Follow the discussion here (at Technorati) or here (at Sphere).
Edelman: our greatest triumphs have been in getting clients to show early beta versions to bloggers well before the product launches. And, in the case of Microsoft, they listened to the feedback about XBox and actually made changes to the product as a result.
Richard Edelman is onstage now @ Syndicate. Eric Norlin (subbing for Scoble) starts out with a question about why some PR people are still pitching Scoble even though he’s very publicly writing a series of heartbreaking posts about his mother right now.
Says Edelman: we have to change the way we are doing things. We need to have fewer conversations. Better, more richer conversations. There’s a better way.
Amen.
Other Edelman snippets: you can’t try to control the conversation anymore.  What we’re doing in this room is deconstructing that old ad-based model. It’s a peer to peer conversation now. And that can turn bad for you, but you’ll learn something if you listen. That’s evolutionary for brand guys, who have been taught message discipline all this time.
We’re getting rid the of the message triangle at Edelman. That’s old stuff. You can’t appear to be overtrained. You have to be spontaneous & evolving. It’s a great opportunity for PR, but if we keep doing what we’re doing, we’re in trouble.
The world of making :30 films is exploding, and they don’t have a model for how to make money in this new environment. Crispin Porter is one of the form neutral agencies that is doing something more flexible.
I think the ad guys are terrified of this development. It’s ruining their revenue model.
I’m at Syndicate NYC for the next few days. Jeff Jarvis is kicking it off right by letting the audience roll their own keynote — offering topic choices. He starts off the conference with the slide: Conferences Suck.
I’m speaking with my pals Mike Manuel, Dave Parmet & Joel Richman on a panel tomorrow on PR & Syndication, an open-ended topic which basically lets us ask the question: “what is going on now?”
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