Randall Stross from the New York Times asks, “All the Internet’s a Stage. Why Don’t C.E.O.s Use It?” He continues by suggesting that, “CHIEF executives are inclined to avoid activities generally deemed to be high-risk: Sky diving. Cliff jumping. Motorcycle racing. And blogging.” From our own experience it is rare that a busy CEO can be ‘THE’ voice of a company. Steve Rubel suggest that a CEO should only be one of the many voices heard from within a company. Scott Ryan, the CEO of one of our sister companies has a blog where you will rarely hear his voice. Why? He is busy talking to clients, prospects, managing people, holding meetings and so on. He clearly understands the value proposition, but he lacks the time to determine what to write about, much less the time to actually write. I think the main reason CEOs don’t blog is easy to figure out: CEOs ARE REALLY BUSY.