Interestingly the SBA decided to offer ‘RSS’ feeds instead of ‘Web Feeds.’ Here is their explaination:
In addition to our email subscription service (see: http://web.sba.gov/list/), the Office of Advocacy now provides Really Simple Syndication (RSS) feeds to provide the latest Advocacy news to readers via websites or desktops. Subscribe on your RSS reader to the following URLs for Advocacy homepage highlights and press releases.
They take the next logical step and define RSS:
Really Simple Syndication (RSS) is a way to keep up with news and information. When you subscribe to an RSS feed, you receive notices about information that has been updated on our website as soon as it is posted. RSS files contain headlines, summaries, and links back to full-text articles on the web. You view the headlines through an RSS news reader. (If you click an RSS link, you will see XML–eXtensible Markup Language–code in your browser.)
The Feeds: Advocacy News Releases, Advocacy What’s New
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Larry Bodine tracks the increasing use of RSS feeds on the front pages of law firm Web sites:
In a new phenomenon I’ve discovered, law firms are beginning to add RSS feeds to their Web sites. This is a universal feature of blogs, of course, but it works just as well for Web sites. I’ve had RSS (or Really Simple Syndication) feeds on The LawMarketing Portal for several months. now. They’re wonderful for attracting traffic because they allow visitors to subscribe to my content….
Criminey, if the firm could get the risk-averse lawyers in Corporate and Securities to have an RSS feed, ANY firm should be able to convince ANY practice group head to do the same."
Kevin O’Keefe adds:
RSS feeds are neither a fad nor a bell & whistle. Feeds will change the way we all use the Internet from the present, search & browse, to the near future of search, browse & subscribe. That’s already the case for a lot of people and Microsoft will make that happen with RSS feeds being incorporated into their new operating system, Vista, and suite of Office products due out next year."
[via lexblog]
Would you believe that 30% of companies with $50MM or more in annual revenue have RSS feeds? Another 28% indicate that they will deploy RSS feeds before the end of the year. Why?
Our clients are considering using feeds throughout their businesses (not just in the marketing department) including in their CRM systems, help desks and accounting departments. RSS feeds don’t just have to point outward - inward feeds might be even more important to your business.
[via]
Here’s a podcast with Charlene Li of Forrester Research on the impact of blogging and RSS as marketing tools.
[I'm hearing from marketers:] ‘I don’t want to give up my email newsletter in favor for RSS.’ But actually corporate marketers can now shift the heavy lifting forcing into email newsletter to RSS, and have email newsletters play a different role. For example: instead of holding a product launch for another 2-3 weeks waiting for the next email blast, now with RSS, marketers can put it up whenever they think is the right time. And get feedback and conversations back and forth very social and control goes back to marketing."
Jim Calloway recommends Bloglines as a way for lawyers new to blogging to keep up with their Web feeds. We’ve been evaluating newsreaders and are less than thrilled with what we see. (We do love us some NetNewswire.) Anyone have recommendations/arguments for their favorite reader? Client or hosted? PC or Mac? How come? Where is my supersmart reader that helps me get to what I want?
[via lexblog]
In this interview with CNN, Mena Trott notes that blogging as a term will probably fade away. Exactly. Entering the online conversation will be as natural as going to your machine. Remember when you had to ‘go online.’ Now, you simply are. Today’s corporate blogs are the first instances of what will become commonplace — highly interactive sites that accelerate and add value to the conversations a company has with its customers. Same thing with RSS. It’s an inside baseball term — probably not all that useful for widespread adoption. Word today that Google has also started calling RSS feeds something different — Web clips. Does it matter? Probably not. RSS is just as powerful if it’s called a Web feed, a Web clip, a plain ol’ feed, etc. It’s the Web coming to you, and that’s what makes a difference in people’s lives.
[via Blogwrite for CEOs]
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