Charlie O’Donnell pointed out that Sony had YouTube remove all Casino Royale trailers from their site. I am with Charlie on this one when he says “huh?”
Okay, give YouTube a call if someone posts the actual movie to YouTube, but if someone posts the marketing trailer I would be excited. Right? Is there something I don’t understand? I am sure some lawyer will be able to explain how they “had to” remove it, but I am sure I could figure out how to allow the trailers to remain.
Charlie sums up his feelings better than I can:
If you’re in charge of movie trailers, no matter how big or small your movie is, and you don’t have them uploaded to YouTube, you’re an idiot. That’s it. You’re just an idiot.
YouTube can be a great marketing tool for your business (see uShip video from earlier today) or your television show. Take time to consider how best to incorporate it into your overall social media strategy ~ don’t turn this one over to the legal department, send it over to the marketing department instead.
(Brad Burnham, Fred Wilson, Charlie O’Donnell)Â
After wrapping up the social media sessions at Ketchum and grabbing a burger with Amit Gupta at the Shake Shack, I walked over to the offices of Union Square Ventures and talked with Fred Wilson, Brad Burnham and Charlie O’Donnell. We talked about what blogging and social media have done for their deal flow and visibility, about some of their portfolio companies like Feedburner and delicious, and about what the new investment environment is like for the types of companies they are interested in: technology-enabled services firms.
Listen to the podcast:
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