Searching the Live Web is an altogether different beast, as we’ve said. The tools are still en utero. The Community Engine Blog points out that mass conversation tracking via the current tools just isn’t cutting it.
Doc expands on the reasons that Live Web searching is tougher:
I suggest that the two breeds are Static Web Search and Live Web Search. The Static Web is the one with sites that are designed and architected and constructed and are, on the whole, buildings on real estate that front the Web. The Live Web is the one that’s written and authored and published and blogged and podcast and tagged and syndicated. There is some overlap, of course. Static Web search engines cover both. They just do a better job with static sites than they do with live ones. Live Web search engines (including Bloglines, Blogpulse, Google Blogsearch, Icerocket, Pubsub, Technorati and Yahoo’s blog results sidebar on its news search), by responding to RSS feeds, only follow the Live Web.
Here’s another difference: The Live Web engines are evolving a lot faster, and a lot more responsively, to a market they can’t help following if they do their job.
Plus, good news: Doc is doing a book on the Live Web. Open source style, natch. I’ll be tracking that conversation, fo sho.
Technorati Tags: blog search, doc+searls, liveweb
Last week during my social media 101 talk, I spent some time introducing Digg and talking about it’s efficiency as an attention allocator. Great way for people to discover your thoughts. Jeremy Botter gives us the proof in that pudding today with a post about his experience with the Digg effect. He did a post on the possibility of Yahoo buying Digg, and his blog went from 40 page views a day to around 6,800.
Well, hello there.
Shel Israel (one of the guys who literally wrote the book on corporate blogging) follows up on our thoughts about blog monitoring with his own observations:
As I’ve stated before, PR firms in this new Conversational Era need to focus their efforts from pushing messages out to facilitate conversations between clients and their constituencies. The hardest part for new business clients is understanding how the tools work, and how to use them to listen better to conversations they did not start themselves.
I’m still learning to master Technorati, PubSub, Feedster and Bloglines. I’ve abandoned a few others. For businesses just trying to get their arms around it all, these tools are as hard to master as they are important to understand. This is a place for a PR agency to jump in. Use them to listen and learn for your clients. Serve as an early warning system for what is being said by both topic and company. Over time, these tools will get easier and an intermediary will not be used, but not in the near term.
More & more, we are getting clients who come to us for blog monitoring. We don’t see a one-stop solution yet, and so we handroll a process that includes all the top blog search services. As blog monitoring becomes a given for PR & marketing types, we’re going to keep working in this area. Help us out by telling us what you’d like to see. We’re conducting the survey below from now through January 31.
Everyone who emails answers to the questions below (to brian@weblogswork.com) will be put in the hat for a drawing, and Weblogs Work will do free blog monitoring for the winner during February 2006. Plus, we’ll gather up all the answers and post the results for everyone to get a sense of what people are doing to track blog mentions of their brands.
I totally dug hanging out at Joe T. Garcia’s yesterday at the Fort Worth Ad Club Luncheon. Here is a clickstream for the talk I gave — a little social media jumpstart link kit:
Blogging Buzz/Confusion
BusinessWeek story — "Blogs Will Change Your Business"
Forbes paranoia — "Attack of the Blogs"
Blogging Delivered
Blogging Not Exactly Delivered
The Situation: Attention Scarcity
Long Tail blog on Mainstream Media Meltdown
John Moore on the influence of word of mouth
Brand Hijack manifesto
Sifry’s latest state of the blogosphere
Wrong! NY Times on tv-style ads on mobile devices. (Note: don’t try this at home)
Extinction Management
Tools
SixApart (Typepad, MovableType)
Wordpress (hosted option as well)
About RSS
Bloglines
NetNewsWire
(Example of syndicated headlines at Architel site)
Technorati
IceRocket
Delicious
Digg
tech.memeorandum
flickr
Odeo
iTunes podcast support
Robert Scoble
Jonathan Schwartz
English Cut
Stormhoek blog sampling
The Bad
Dell Hell
Dude, You’re Getting Dell’d
The Ugly
Essential Reading
Cluetrain Manifesto
Naked Conversations (check out the blog, too)
Small Pieces, Loosely Joined
Useful Marketing Stuff
MicroPersuasion
GapingVoid
BrandAutopsy
What’s Your Brand Mantra?
Church of the Customer
Media Orchard
New PR Wiki
Marketing Begins at Home
HorsePigCow
Like It Matters
PDF of my slides. (9.67 MB)
Technorati Tags: ad club fort worth, social media, Weblogs Work
Who knew?
AT&T billboard on I-35 (Stemmons Freeway across from the INFOMART) in Dallas, Texas.
We’ll be talking about the new marketing — telling compelling stories in the age of do-it-yourself media — tomorrow at a luncheon put on by the Advertising Club of Fort Worth. Thanks much to Lynne Swihart, of Blanchard Schaefer Advertising & PR, for inviting us. It’s at Joe T. Garcia’s at around 11:45. Google Map. I’ll be posting up the clickstream for the talk as well.
Technorati Tags: ad+club+fort+worth, brian oberkirch, blanchard+schaefer, lynne+swihart, weblogs+work
We are in the process of upgrading our blogs to the new version of WordPress - version 2.0. We just finished with the release in our dev environments and applied it to the SimpleTicket blog. Over the course of the next few days we will upgrading all of the blogs (please excuse our dust in the meantime).
Wink is a new search engine that is about to launch to the general public. It combines tradtional search results with a global look at tagged social bookmarked sites. So, now you can easily search across pre-filtered content, which Wink users can reinforce by ‘voting’ on certain stories that match their search terms. The more we all use it, the more we collectively filter the results.
More from Steve Rubel, Mike Arrington, Matt Marshall, & Om.
Technorati Tags: search, steve+rubel, tag, techcrunch, wink
I get this question a lot, ‘what is a trackback?’ Wikipedia says, ‘a TrackBack is a mechanism used in a blog to show, around an entry, a list of other blogs that refer to it.’ They continue:
The term TrackBack was introduced by Six Apart which introduced a mechanism in their blogging server, Movable Type, that works by sending a ‘ping‘ between the blogs, and therefore providing the alert. The blog receiving the ping typically displays the TrackBack information below a blog entry. This usually includes a summary of what has been written on the target blog, together with a URL and the name of the blog. The Referer field in the HTTP protocol was originally intended as a means of supporting features similar to those TrackBack offers.
Tom Coates has answered the question here. Another beginner’s guide can be found here. The official specification can be found here. Trackback issues relative to WordPress can be found here. Good luck!
The Architel corporate web/blog site has been launched. The open source WordPress architecture allows the company to launch the site and make continious changes to it over time. So you can never say a site is ‘done.’ Kudos go to Dan Cederholm from SimpleBits for the xhtml/css design (as well as the new Architel logo). Weblogs Work integrated the xhtml/css into WordPress (actually three WordPress installs).
Architel is a boutique IT support company located in Dallas, Texas that supports small businesses (20-100) employees. Their unique IT service delivery model (one flat-monthly-fee for all-you-can-eat support) aligns the interests of the small business owner and Architel. The company was a pioneer in this space and is now a pioneer in the ‘blog as corporate website’ meme. Here are screenshots or just visit the site yourself here @ architel.com.
The site was entered in the website design contest at SXSW conference and we are crossing our fingers that the judges will enjoy the tight integration between the blog CMS and Dan’s xhtml and css. What do you think about our work?
Selena Maranjian with The Motley Fool authored a piece I found on MSNBC titled, The Business of Blogging, How blogs are influencing business — and helping investors.
Would you be more likely to buy stock in a company whose CEO blogged on a daily basis or one that never blogged? I can hear the snipes already, "I would never buy stock in a company whose CEO had enough time to blog!"
Selena’s article suggested a few insights blogs offer investors including:
To read the full article click HERE.
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