Big in Japan | ShopSavvy Barcode Scanner App

ShopSavvy’s Free QR Code Program

We have talked about our QR Code program before, but I thought it was worth a second post. The adoption of two-dimensional barcodes in marketing and advertising has been hampered by proprietary standards. Too many companies have spent too much time attempting to monetize a very simple, but powerful feature. Ironically, there has always been an alternative, open standard called a Quick Response or QR Code. Anyone can generate a two-dimensional QR Code pointing to any website for free. Additionally, millions of mobile phone users already have QR Code capable readers like ShopSavvy®.

The biggest problem with QR Codes is that American consumers don’t know what a 2D barcode is. They need some help understanding how to react to a QR Code printed on a billboard or in a magazine advertisement. Our ‘Scan with ShopSavvy’ program was designed to solve this problem. Millions of ShopSavvy users already use the application to scan 1D barcodes, but many of them have no idea that ShopSavvy will scan open standard 2D barcodes (i.e. QR Code), but they do understand the concept of scanning.

Our ‘Scan with ShopSavvy’ program allows brands to leverage our ‘trained’ user base by including our ‘Scan with ShopSavvy’ badge anywhere they print a 2D barcode. Consumers can use ANY QR-capable scanner (50+ today), but the program attempts to short circuit the call to action by showing the user he can use an application he already has on his smartphone.

The program is free for almost all brands. Our goal is to promote QR Codes, ShopSavvy and build great relationships with brands. Interested? Brands simply need to email sales@biggu.com and explain the planned usage of our badge prior to use. Permission will be granted to almost all brands. Camera-ready art of the badge is available for download:

http://dl.dropbox.com/u/109866/scanwithshopsavvy.zip

Basic tracking is included for FREE as part of the QR code generator and includes:

• Total click tracking
• Click tracking (today, past week, past month, total)
• Referrer tracking (today, past week, past month, total)
• Location tracking (today, past week, past month, total)
• Conversation tracking (number of tweets, shares, comments)

Enhanced programs area available including geo-targeted content. Use the consumers location as a trigger for alternative content. Show a user in a specific store or city a different experience. Please contact our sales department for more information.

Posted by amuse | February 15, 2010 - 2:11pm2 Comments
Category: QR Code, ShopSavvy (Android), ShopSavvy (iPhone)