Nov
30
Fun ShopSavvy Stats from Black Friday
On Black Friday 612,488 ShopSavvy users scanned at least one item, a sevenfold increase over the 86,000 users that scan products on an average Friday. Total scans for the weekend topped 18 million – the top item was Sarah Palin’s best selling book Going Rogue (I will wait for the movie). Other top scans included:
- Top Toy: Zhu Zhu Pets Hamster Mr. Squiggles
- Top Video Game: Guitar Hero III: Legends of Rock
- Top Camera: Nikon Coolpix
- Top Laptop: Sony 15″ Laptop w/Intel Dual Core Processor
- Top Netbook: Compaq Netbook w/Intel Atom Processor
- Top Desktop: eMachines Desktop w/AMD Athlon Processor
- Top HDTV: Emerson 32″ LCD 720p HDTV
The five most popular retailers for ShopSavvy scanning were:
- Walmart
- Best Buy
- Target
- GameStop
- Macy’s
The five most popular metropolitan areas for ShopSavvy scanning were:
- New York
- Houston
- Los Angeles
- Dallas
- Chicago

I realise the iPhone version is still young but curiously – what was the % of Android vs iPhone scans?
Comment by EnTerr — November 30, 2009 @ 5:30 pm
Wow, you guys are collecting some really cool data. I bet that is going to be very valuable soon.
Comment by Taylor — November 30, 2009 @ 7:43 pm
Are you working with NeoMedia?
Comment by XYZ — November 30, 2009 @ 9:39 pm
No, but I did meet their team at a GS1 conference at MIT earlier this year. Great people.
Comment by amuse — December 1, 2009 @ 11:29 am