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Fun ShopSavvy Stats from Black Friday

On Black Friday 612,488 ShopSavvy users scanned at least one item, a sevenfold increase over the 86,000 users that scan products on an average Friday.  Total scans for the weekend topped 18 million – the top item was Sarah Palin’s best selling book Going Rogue (I will wait for the movie).  Other top scans included:

  • Top Toy: Zhu Zhu Pets Hamster Mr. Squiggles
  • Top Video Game: Guitar Hero III: Legends of Rock
  • Top Camera: Nikon Coolpix
  • Top Laptop: Sony 15″ Laptop w/Intel Dual Core Processor
  • Top Netbook: Compaq Netbook w/Intel Atom Processor
  • Top Desktop: eMachines Desktop w/AMD Athlon Processor
  • Top HDTV: Emerson 32″ LCD 720p HDTV

The five most popular retailers for ShopSavvy scanning were:

  • Walmart
  • Best Buy
  • Target
  • GameStop
  • Macy’s

The five most popular metropolitan areas for ShopSavvy scanning were:

  • New York
  • Houston
  • Los Angeles
  • Dallas
  • Chicago

4 Responses to “Fun ShopSavvy Stats from Black Friday”

  1. I realise the iPhone version is still young but curiously – what was the % of Android vs iPhone scans?

    Comment by EnTerr — November 30, 2009 @ 5:30 pm

  2. Wow, you guys are collecting some really cool data. I bet that is going to be very valuable soon.

    Comment by Taylor — November 30, 2009 @ 7:43 pm

  3. Are you working with NeoMedia?

    Comment by XYZ — November 30, 2009 @ 9:39 pm

  4. No, but I did meet their team at a GS1 conference at MIT earlier this year. Great people.

    Comment by amuse — December 1, 2009 @ 11:29 am

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