Oct
16
Market sizing for Android, Smartphones and ShopSavvy
Would you be surprised to learn that in less than a year Android has gobbled up 5% of the US smartphone market in the US? Based on this number we calculate that ShopSavvy was installed on 3.4% of all smartphones in the US. Gartner released sales forecasts for the entire smartphone market for 2012. These three numbers really stuck in my head:
- Android 2012 Sales: 94.5 million units
- iPhone 2012 Sales: 71.5 million units
- WinMo 2012 Sales: 47.7 million units
What if 10% of Android users were active ShopSavvy users (our current penetration is MUCH higher)? This would mean we had 9 million active users. What if we could get 5% of iPhone users? This would result in around 4 million more active users. I am not very hopeful that we will have any meaningful user base on Windows Mobile so I won’t even speculate. But 13 million active shoppers scanning an average of 26 items per month is a very interesting opportunity. This would be more than 4 billion scans a year or about $200 million in yearly revenue. Hm…
Interesting numbers. Revenues per search of $0.05 seems about right. My own conservative estimate was about $0.01 per search, though Google makes $0.13 and Amazon paid humans $0.10 per search to run Amazon Remembers.
I don’t doubt that you guys are riding an awesome wave and those numbers will come about. I guess you’re current yearly revenue is about the $18 million mark?
Comment by Mark — October 16, 2009 @ 12:06 pm
to get 5 percent of iphone users
you actually have to have your app in the app store…..
SO GET IT IN THERE!!!
Comment by jacob — October 17, 2009 @ 7:03 pm
I don’t buy it. Yes, window phones have lost the fun edge but it is returning. If you add up HTC, LG and Samsung phones then Window Mobile phones are competitive with the others. Often times reviewers just look at one of the many window phones and conclude the numbers are insignificant. Same with applications. Looking at the new Microsoft App store one can conclude there are less than a few hundred apps written for it. Goto Handango, Handmark and a dozen other independent application web sites and one discovers many thousands of programs available for the phone. There is also new forward looking Marketshare numbers suggesting mobile Windows will be in the number three slot if not higher. If companies dismiss Microsoft in the mobile segment they do it at there peril.
Comment by Larry — October 18, 2009 @ 3:04 pm