Nov
21
How do you give a gift to 20,000+ users?
Almost 20,000 ShopSavvy users took the time to register the application, THANK YOU! These registrations make it possible for us to sort shopping data by the demographics of the user making our data saleable (i.e. so we can keep ShopSavvy free on the G1). The registrations keep coming in, more than 1,000 each day, again THANK YOU!
It is easy to say thank you on a blog or our facebook group, but do you ’show’ your users your appreciation? Here at Big in Japan we ask for ‘big expensive gifts’. Since we have the address of our registered users we decided to send a note as well as some stickers – how much would that cost us? Assuming we only sent these to our current registered users we were looking at around $50,000 on the low end! We have generated a little revenue, but not that much. Surely there is a way to reach out to our users for less money. So we had an idea, we need to find someone with deeper pockets to pay for the mailing.
We figured that a manufacturer (maybe Griffin) would be interested in offering accessory information and perhaps a ’special discount’ for ShopSavvy users in our ‘joint mailer’. Basically, our partner would gain access directly to users who might have a real interest in their offer and we would be able to send a tangible thank you to everyone who registered. What do you think? Is this a good idea? Of course we would ONLY partner with someone relevant to the phone – i.e. no credit card offers please! If you are a manufacturer ping us at sales@biggu.com if you are interested in helping us thank our users.
I like that idea! It’s a very innovative way to merge the digital era with the tangible world, and it means the manufacturer will have a fantastic, targeted demographic base they can send their message to. If you (and they) really want to make a high impact, you can go one step further, and rather than send out the same package to every user, partner with a printer doing variable data, and make every single one custom to the person receiving it.
Disclaimer: I’m the editor of a B2B magazine geared toward commercial printers, so I’m biased. LOL
Comment by Toni — November 21, 2008 @ 11:22 am