Android targets 81% of market

Sascha Segan has a great article suggesting that if you think T-Mobile’s G1 (i.e. their Android phone) targets the smartphone market (i.e. 19% of the overall mobile market) you are missing the point.  Android is focused squarely on what Sascha calls ‘feature phones’ comprising the other 81% of the mobile phone market.

The real mobile market consists of ‘feature phones’ running Nucleus and P2K built by companies like Samsung and LG.  These phones have fairly robust hardware, but have lacked a standard operating system like Android - look out for Android phones from both companies in 2009.  As Sasche explains, “it’s the real reason to get excited about Android.”

Big in Japan | September 22nd, 2008, 12:51 pm | Tags: Social Media | Bookmark on del.icio.us | Digg It | share with: elfURL
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