Over the last four months ServiceGuy went from and simple idea to a nationwide service with more than 1000 contractors in ten cities. The 1,000th contractor to sign up for the ServiceGuy referral system was Mike Fox from Norristown, PA who offers landscaping services.I arbitrarily set our Phase One goal at 1,000 ServiceGuys. Now that we have met our Phase One goals we are ready for Phase Two. Phase Two is where we start getting business for our ServcieGuys. Imaginuity is developing interactive advertising for placement on Comcast’s ad network that is slated to start just before Christmas. We are also testing physical placement of ‘tear sheets‘ in grocery stores (400 stores per market) delivered on a weekly basis. Finally, we are testing Google Adwords in several markets. Our goal for Phase Two is to generate 2 calls per day per call queue.

Since early August Mike has made 27 major upgrades (some might be better termed bug fixes) to the system. The final items include some goofy things like allowing users to reset/retrieve their password, providing a method for news/announcements to users and finally an upgrade to the user profile pages. Once these last seven to-dos are finished Mike will be turning over day-to-day management/tweaking to Francis. Mike will be starting another pretty cool project that involves ACH, USB signature pads and data warehousing.