The Big in Japan team is now working on several Facebook brand integration projects.  Now that Facebook has opened their platform to allow development companies, like Big in Japan, to develop applications within the network, a new opportunity for brands has emerged.  How can we help?

• License your brand for use in Facebook (i.e. we own the application)
• Customize and modify your existing application for use in Facebook
• Provide community assistance for operating your brand within Facebook

Our latest project is to incorporate a popular strategy game into Facebook’s community.  The challenge?  It isn’t porting the existing application into Facebook, it is helping leverage the social advantages the site can offer the game.  Just putting the game inside the community won’t really extend the brand, but incorporating the game into the community can potentially enhance the companies relationship with the brand.