Comments on: Why Your Big Agency Won’t Get Social Media http://www.biggu.com/2006/05/31/why-your-big-agency-wont-get-social-media/ iPhone • Android • Windows Phone 7 • Blackberry • WebOS Tue, 24 Aug 2010 07:59:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Todd Defren http://www.biggu.com/2006/05/31/why-your-big-agency-wont-get-social-media/comment-page-1/#comment-364 Todd Defren Fri, 02 Jun 2006 12:57:11 +0000 http://www.weblogswork.com/?p=556#comment-364 Brian: I was inspired by this conversation and posted this morning. Hope you have a chance to check it out. http://pr-squared.blogspot.com/2006/06/pr-20-learning-curves.html Brian: I was inspired by this conversation and posted this morning. Hope you have a chance to check it out.

http://pr-squared.blogspot.com/2006/06/pr-20-learning-curves.html

]]> By: Todd Defren http://www.biggu.com/2006/05/31/why-your-big-agency-wont-get-social-media/comment-page-1/#comment-906 Todd Defren Fri, 02 Jun 2006 12:57:11 +0000 http://www.weblogswork.com/?p=556#comment-906 Brian: I was inspired by this conversation and posted this morning. Hope you have a chance to check it out. http://pr-squared.blogspot.com/2006/06/pr-20-learning-curves.html Brian: I was inspired by this conversation and posted this morning. Hope you have a chance to check it out.

http://pr-squared.blogspot.com/2006/06/pr-20-learning-curves.html

]]> By: Blue Sky http://www.biggu.com/2006/05/31/why-your-big-agency-wont-get-social-media/comment-page-1/#comment-363 Blue Sky Fri, 02 Jun 2006 08:47:41 +0000 http://www.weblogswork.com/?p=556#comment-363 I wouldn't go writing-off content just yet. Connection and conversation are all very well - but once we are all connected we have got to have something to converse about (unless we are all PR bloggers in which case we can witter on about very little for a long time!). Brands and their agencies have just got to crack what type of content people are going to want or accept from them. I wouldn’t go writing-off content just yet. Connection and conversation are all very well – but once we are all connected we have got to have something to converse about (unless we are all PR bloggers in which case we can witter on about very little for a long time!). Brands and their agencies have just got to crack what type of content people are going to want or accept from them.

]]> By: Blue Sky http://www.biggu.com/2006/05/31/why-your-big-agency-wont-get-social-media/comment-page-1/#comment-905 Blue Sky Fri, 02 Jun 2006 08:47:41 +0000 http://www.weblogswork.com/?p=556#comment-905 I wouldn't go writing-off content just yet. Connection and conversation are all very well - but once we are all connected we have got to have something to converse about (unless we are all PR bloggers in which case we can witter on about very little for a long time!). Brands and their agencies have just got to crack what type of content people are going to want or accept from them. I wouldn’t go writing-off content just yet. Connection and conversation are all very well – but once we are all connected we have got to have something to converse about (unless we are all PR bloggers in which case we can witter on about very little for a long time!). Brands and their agencies have just got to crack what type of content people are going to want or accept from them.

]]> By: Brian Oberkirch http://www.biggu.com/2006/05/31/why-your-big-agency-wont-get-social-media/comment-page-1/#comment-362 Brian Oberkirch Fri, 02 Jun 2006 08:04:23 +0000 http://www.weblogswork.com/?p=556#comment-362 Niall: so, more accurately, the points I raise have less to do with getting it than with doing something about it. That is, agency structure will have to realign to meet new market conditions. Social media are the visible tip of that iceberg. Niall: so, more accurately, the points I raise have less to do with getting it than with doing something about it. That is, agency structure will have to realign to meet new market conditions. Social media are the visible tip of that iceberg.

]]> By: Brian Oberkirch http://www.biggu.com/2006/05/31/why-your-big-agency-wont-get-social-media/comment-page-1/#comment-904 Brian Oberkirch Fri, 02 Jun 2006 08:04:23 +0000 http://www.weblogswork.com/?p=556#comment-904 Niall: so, more accurately, the points I raise have less to do with getting it than with doing something about it. That is, agency structure will have to realign to meet new market conditions. Social media are the visible tip of that iceberg. Niall: so, more accurately, the points I raise have less to do with getting it than with doing something about it. That is, agency structure will have to realign to meet new market conditions. Social media are the visible tip of that iceberg.

]]> By: Niall Cook http://www.biggu.com/2006/05/31/why-your-big-agency-wont-get-social-media/comment-page-1/#comment-361 Niall Cook Fri, 02 Jun 2006 03:44:56 +0000 http://www.weblogswork.com/?p=556#comment-361 Brian - you raise some good points that are worthy of more detailed discussion, but if it's "your ten against my ten" what exactly is the difference - the business models? Most probably, but I'm not sure that has much to do with who gets it and who doesn't. I agree that most traditionally-trained PR people don't get it (and I include ourselves in that), which is why agencies need people like you and me who concentrate on how to use technology to communicate. Brian – you raise some good points that are worthy of more detailed discussion, but if it’s “your ten against my ten” what exactly is the difference – the business models? Most probably, but I’m not sure that has much to do with who gets it and who doesn’t.

I agree that most traditionally-trained PR people don’t get it (and I include ourselves in that), which is why agencies need people like you and me who concentrate on how to use technology to communicate.

]]> By: Niall Cook http://www.biggu.com/2006/05/31/why-your-big-agency-wont-get-social-media/comment-page-1/#comment-903 Niall Cook Fri, 02 Jun 2006 03:44:56 +0000 http://www.weblogswork.com/?p=556#comment-903 Brian - you raise some good points that are worthy of more detailed discussion, but if it's "your ten against my ten" what exactly is the difference - the business models? Most probably, but I'm not sure that has much to do with who gets it and who doesn't. I agree that most traditionally-trained PR people don't get it (and I include ourselves in that), which is why agencies need people like you and me who concentrate on how to use technology to communicate. Brian – you raise some good points that are worthy of more detailed discussion, but if it’s “your ten against my ten” what exactly is the difference – the business models? Most probably, but I’m not sure that has much to do with who gets it and who doesn’t.

I agree that most traditionally-trained PR people don’t get it (and I include ourselves in that), which is why agencies need people like you and me who concentrate on how to use technology to communicate.

]]> By: Brian Oberkirch http://www.biggu.com/2006/05/31/why-your-big-agency-wont-get-social-media/comment-page-1/#comment-360 Brian Oberkirch Fri, 02 Jun 2006 00:53:22 +0000 http://www.weblogswork.com/?p=556#comment-360 John: thanks for your input. I'll look into some of the things Ogilvy is doing. Or, feel free to highlight some links you'd like us to look at. No baiting, just a freewheeling conversation. Thanks. John: thanks for your input. I’ll look into some of the things Ogilvy is doing. Or, feel free to highlight some links you’d like us to look at. No baiting, just a freewheeling conversation. Thanks.

]]> By: Brian Oberkirch http://www.biggu.com/2006/05/31/why-your-big-agency-wont-get-social-media/comment-page-1/#comment-902 Brian Oberkirch Fri, 02 Jun 2006 00:53:22 +0000 http://www.weblogswork.com/?p=556#comment-902 John: thanks for your input. I'll look into some of the things Ogilvy is doing. Or, feel free to highlight some links you'd like us to look at. No baiting, just a freewheeling conversation. Thanks. John: thanks for your input. I’ll look into some of the things Ogilvy is doing. Or, feel free to highlight some links you’d like us to look at. No baiting, just a freewheeling conversation. Thanks.

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