Comments on: Old Wine, New Vessels http://www.biggu.com/2006/05/24/old-wine-new-vessels/ iPhone • Android • Windows Phone 7 • Blackberry • WebOS Fri, 30 Jul 2010 17:27:10 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Todd Defren http://www.biggu.com/2006/05/24/old-wine-new-vessels/comment-page-1/#comment-340 Todd Defren Tue, 06 Jun 2006 02:21:23 +0000 http://www.weblogswork.com/?p=539#comment-340 Hi Brian - Thanks for the comments. First off, I *agree* that this can't be about "tarting up message points" and that nothing replaces true news value and good writing. However, I hope you had a chance to check out the "Pitching 2.0" post of last week at PR Squared, to get a sense of how I think these tools could be used to create a much more collegial relationship between the media and PR. It's not meant to be "about" the template; the template is a tool to facilitate collaboration, context, relationships. You need to dig just a li'l deeper to see where we're headed, and I hope you can find the time. Your feedback welcome! (p.s. - Thanks, CarlenLea!) Hi Brian – Thanks for the comments. First off, I *agree* that this can’t be about “tarting up message points” and that nothing replaces true news value and good writing. However, I hope you had a chance to check out the “Pitching 2.0″ post of last week at PR Squared, to get a sense of how I think these tools could be used to create a much more collegial relationship between the media and PR.

It’s not meant to be “about” the template; the template is a tool to facilitate collaboration, context, relationships. You need to dig just a li’l deeper to see where we’re headed, and I hope you can find the time. Your feedback welcome!
(p.s. – Thanks, CarlenLea!)

]]> By: Todd Defren http://www.biggu.com/2006/05/24/old-wine-new-vessels/comment-page-1/#comment-882 Todd Defren Tue, 06 Jun 2006 02:21:23 +0000 http://www.weblogswork.com/?p=539#comment-882 Hi Brian - Thanks for the comments. First off, I *agree* that this can't be about "tarting up message points" and that nothing replaces true news value and good writing. However, I hope you had a chance to check out the "Pitching 2.0" post of last week at PR Squared, to get a sense of how I think these tools could be used to create a much more collegial relationship between the media and PR. It's not meant to be "about" the template; the template is a tool to facilitate collaboration, context, relationships. You need to dig just a li'l deeper to see where we're headed, and I hope you can find the time. Your feedback welcome! (p.s. - Thanks, CarlenLea!) Hi Brian – Thanks for the comments. First off, I *agree* that this can’t be about “tarting up message points” and that nothing replaces true news value and good writing. However, I hope you had a chance to check out the “Pitching 2.0″ post of last week at PR Squared, to get a sense of how I think these tools could be used to create a much more collegial relationship between the media and PR.

It’s not meant to be “about” the template; the template is a tool to facilitate collaboration, context, relationships. You need to dig just a li’l deeper to see where we’re headed, and I hope you can find the time. Your feedback welcome!
(p.s. – Thanks, CarlenLea!)

]]> By: CarlenLea http://www.biggu.com/2006/05/24/old-wine-new-vessels/comment-page-1/#comment-339 CarlenLea Thu, 25 May 2006 16:34:52 +0000 http://www.weblogswork.com/?p=539#comment-339 Nice to see a PR firm that really gets it. The template is great. It will be interesting to see if the wires pick this up and add these types of options to their releases. PRWeb already allows for a little of this, but not nearly as well as this does. I can definitely see adding these elements to press releases posted to some of my clients' sites. Nice to see a PR firm that really gets it. The template is great. It will be interesting to see if the wires pick this up and add these types of options to their releases. PRWeb already allows for a little of this, but not nearly as well as this does.

I can definitely see adding these elements to press releases posted to some of my clients’ sites.

]]> By: CarlenLea http://www.biggu.com/2006/05/24/old-wine-new-vessels/comment-page-1/#comment-881 CarlenLea Thu, 25 May 2006 16:34:52 +0000 http://www.weblogswork.com/?p=539#comment-881 Nice to see a PR firm that really gets it. The template is great. It will be interesting to see if the wires pick this up and add these types of options to their releases. PRWeb already allows for a little of this, but not nearly as well as this does. I can definitely see adding these elements to press releases posted to some of my clients' sites. Nice to see a PR firm that really gets it. The template is great. It will be interesting to see if the wires pick this up and add these types of options to their releases. PRWeb already allows for a little of this, but not nearly as well as this does.

I can definitely see adding these elements to press releases posted to some of my clients’ sites.

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