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Clickstream from Ketchum Talks

I did a WebEx and a lunch seminar at Ketchum the other day, which was great. Lots of good questions and good dialogue that I think will continue. Here are links to some of the what we discussed:
Blogging Buzz/Confusion

The New Wisdom of the Web — Newsweek
BusinessWeek story — “Blogs Will Change Your Business”
Forbes paranoia — “Attack of the Blogs”
Blogging Delivered
Blogging Not Exactly Delivered

The Situation: Attention Scarcity

Long Tail blog on Mainstream Media Meltdown
Brand Hijack manifesto
Most recent Sifry alert on the state of the blogosphere

Pay Attention to:

Wikipedia
MySpace
YouTube
About RSS
Sphere
IceRocket
Delicious
Digg
tech.memeorandum
flickr
Odeo
iTunes podcast support

Business Blogging

Design Public
Robert Scoble
Jonathan Schwartz
English Cut
Stormhoek blog sampling

Essential Reading

Cluetrain Manifesto
Naked Conversations (check out the blog, too)
Small Pieces, Loosely Joined

Useful Marketing Stuff

MicroPersuasion
GapingVoid
BrandAutopsy
What’s Your Brand Mantra?
Church of the Customer
Media Orchard
New PR Wiki
Marketing Begins at Home
HorsePigCow
Like It Matters

Download the slides. (~6 MB pdf)
My flickr set from the talks.

Posted by admin | May 24, 2006 - 12:45pmNo Comments
Category: Uncategorized | Tags: Corporate Blogging, ketchum, Social Media, Social Media, speaking, Weblogs Work