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Anil Dash: Ixnay on the blog fear mongering

Anil extended some of the thoughts from our podcast last week into a post about how blog evangelists spend way too much time on the negative examples. E.g. You need to get blogging, or you’re going to get yours. He harps on the Kryptonite example that maybe we’ve all made too much of. Here are his tips for why blogs are a safe, no-brainer thing for most organizations to start looking at:

Blogs are an established technology, having been around for years and used by everyone from the biggest companies in the world to mom-and-pop shops.
Blogs work with the other technology you have. They’re not trying to replace email, or the rest of your website, they’re just giving your company a new channel to communicate in.
A blog can be used anywhere that tools like email and IM are: Inside or outside the company, in one location or around the world.
There’s no set rules about how to have a blog. You can start small, with a lot of control over content and community, and expand over time — don’t jump in with both feet if you’re not ready.

Net, net: “Blogs are safe.” Check it out.

Technorati Tags: anil dash, blogging+tips, corporate+blogging, sixapart

Posted by admin | April 10, 2006 - 8:53amNo Comments
Category: Uncategorized