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Dirt uses Podcast/Podcall API

We have been working hard to get the Dirt Fan Podcast system up and running.  This is the first commercial application of our Podcast/Podcall API.  Big Interactive created the Flash site in the form of a virtual magazine (Dirt is about a gossip magazine) and simply connected to our API.  The API is ready and waiting for other applications, just give Jake McKee a call at 214.550.3603 and he can get you started.  Check it out here, the screen shot is below:

ElfURL Terms of Service

Big in Japan is a social tool and service company.  Our goal is to help brands engage their customers through the use of social media.  One of the tools we developed early on was a URL redirection service we call ElfURL.  Check it out.  We only ask that you use it for good, not evil.  For example, if you use it in a spam email to obscure your identity that is evil.  If you have any doubt about your use consider using the ElfURL source code we released last year (explained here) and install your own version.  That way you can shorten your own URLs and need not worry about violating our terms of service.  Is that a deal?

WordPress 2.1 ~ Plugin Cleanup!

Better take a look at your plugins before upgrading to the new version of WordPress 2.1.  You have lots of time, but if you are a plugin developer you better start taking a look at the codebase and the codex ASAP.

Note to bloggers: Use the “edit timestamp” feature!

Blogs allow everyone to have a public voice.  Most of us don’t have experience controlling that voice.  Over the years we have learned to moderate our email responses, to stop take a breath before shooting a harsh email to our boss, client or colleague.  I usually write the email immediately and save it as a draft and wait a day to send.  100% of the time I edit that email the next day.

The current issues at TechCrunch UK (assuming you know about that situation) could have been avoided if Sam simply wrote his post as a draft and waited a day, or simply clicked “Edit timestamp” to publish the next day in his WordPress CMS.  On Mike’s personal blog he even admits:

Sam and I exchanged words this morning and I said he basically fired himself with that second to last post promoting his events. But nothing had been publicized and we certainly could have discussed a work around, public apology, retraction, etc. But the next thing I knew he’d posted on the blog about his dismissal. Until that happened, everything was reversible. After he took that step, the situation was no longer able to be resolved.

Get it?  Sam could have likely resolved the situation had he simply waited a day before lashing out on his blog.  We all have disagreements.  We all get angry.  But at the end of the day cooler heads prevail and we figure out how to work together.  Bloggers should remember ~ social media is very powerful, far more powerful than one-to-one conversations such as email.  You have a responsibility to think about society before posting (not just your own immediate gut reaction).  Just my two cents…

FTC rules on Word-of-Mouth Marketing

Jake is in Washington DC speaking at the Word of Mouth Marketing Association’s yearly summit.  He is talking about how brands can create passionate fans, describing how our Fancast™ system can assist in that process.

Just as he arrived in DC, the Federal Trade Commission ruled that “companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships” according to Annys Shin of the Washington Post.

Interesting to see the FTC coming down on the side of the WOMMA…

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