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Weblogs Work for The Motley Fool

Selena Maranjian with The Motley Fool authored a piece I found on MSNBC titled, The Business of Blogging, How blogs are influencing business — and helping investors. 

Would you be more likely to buy stock in a company whose CEO blogged on a daily basis or one that never blogged?  I can hear the snipes already, "I would never buy stock in a company whose CEO had enough time to blog!"  

Selena’s article suggested a few insights blogs offer investors including:

  • Business-centric blogs can help an investor understand companies in a new way.
  • Technorati can help you ‘value’ businesses in new ways.
  • CEO’s of the companies you invest in are blogging or reading blogs.  Find out why.
  • 20 million people are blogging, better find out what they are saying. 

To read the full article click HERE.   

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