Nov
17
San Antonio Express-News on Corporate Blogging
The San Antonio paper has a story covering the Blogging Enterprise conference we presented at a few weeks ago. Good snippets included from lots of the panelists, including:
Corporations that use blogs correctly have found them effective ways to communicate with customers, employees and the public, said Shel Israel, author of "Naked Conversations," a blog and a soon-to-be-published book on corporate blogging.
Once companies start blogging, they start listening to people more, they stop shoving information to customers and they start building products and services that people want, he said.
Small and midsize businesses have adopted blogging much more rapidly than large companies, said Paul Walker, co-producer of the Blogging Enterprise conference.
"It takes large companies more time to adopt these kinds of ideas and determine the benefits and sell them to the company," Walker said.
Companies that use blogs improve their ranking on Google and Yahoo search engines, and that’s appealing because consumers increasingly turn to the Internet to find products and services they need, Walker said.
"It lets them talk directly to the marketplace," Walker said.
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