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16

Best Buy Pays $30,000 for Podcast Campaign

BestBuy.gifGil Asakawa, the executive producer of the DenverPost’s podcasts reported that Best Buy will pay $30,000 to sponsor their podcasts.  Best Buy will get a short mention at the beginning and a longer (10-second) product mention at the end. Who sold Best Buy on the format?  Brian Saxman, a sales rep for the Denver Newspaper Agency, gets credit for the ad sale.

Strangely, Gil boasts that his staff has added weather forecasts to the podcast line-up.  Hmm.  It is like watching CNN on Tivo I guess.  [via] 

Posted by amuse | September 16, 2005 - 8:55am4 Comments
Category: Uncategorized | Tags: , , ,

4 Responses to “Best Buy Pays $30,000 for Podcast Campaign”

  1. [...]

    September 18, 2005
    Weblogs work (actually RSS) for Titleist

    Best Buy is joining in on the Denver Post’s podcast conversation for $30,000.  Titlei [...]

    Pingback by Weblogs Work » Weblogs work (actually RSS) for Titleist — September 18, 2005 @ 1:28 pm

  2. [...]

    September 18, 2005
    Weblogs work (actually RSS) for Titleist

    Best Buy is joining in on the Denver Post’s podcast conversation for $30,000.  Titlei [...]

    Pingback by Weblogs Work » Weblogs work (actually RSS) for Titleist — September 18, 2005 @ 1:28 pm

  3. [...] 29th, 2005 in Uncategorized. Leyendo Weblogs Work me entero que Best Buy iniciará una campaña de publicidad en el podcast de DenverPost. Creo que [...]

    Pingback by ¿Puede la publicidad en los podcasts funcionar? at Podcasting Blog — September 29, 2005 @ 8:38 pm

  4. [...] 29th, 2005 in Uncategorized. Leyendo Weblogs Work me entero que Best Buy iniciará una campaña de publicidad en el podcast de DenverPost. Creo que [...]

    Pingback by ¿Puede la publicidad en los podcasts funcionar? at Podcasting Blog — September 29, 2005 @ 8:38 pm

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