What if someone set up a web site to rate the managers in your company. Assume this web site was used by prospects considering working for those managers. What would you do if you did not like it? If you were Mesquite High School you would simply call your IT guy and have him block the website from the computers at the school.
Mesquite High is lock step with 721 other high schools who block RateMyTeachers.com because they don’t like the idea of students rating their teachers. Note to schools: your students have Internet access at home. As my 17 year old niece woud say, "Duh!"
Don’t block data critical of your business, especially if you cannot really block it from anyone but yourself. Join the conversation or fix the problem. I think my Mom used to tell me, "where there is smoke there is fire." Maybe you have an issue that needs to be addressed. Address it.
Posted by amuse | September 30, 2005 - 9:15pm | No Comments
Category: Uncategorized | Tags: Corporate Blogging, Media 2.0, Social Media, Web 2.0
Josh Hallett (I really enjoy his blog, this is the second post in a row I have blogged about) posted an interesting post about tagging. His point? The truth is, it difficult for novices (who barely understand the concept of tagging) to tag their posts in TypePad or Blogger. Obviously, WordPress and Movable Type make it easy as pie to tag (we typically launch client blogs on WordPress). Why tag? Here is Josh’s thought:
"I know that tagging my posts has led to increased traffic from Technorati and other search tools that support tags. Granted it is very easy for me include them in my posts."
Posted by amuse | September 30, 2005 - 9:16am | 2 Comments
Category: Uncategorized | Tags: Corporate Blogging, Managed Blogging, Social Media, Web 2.0, Weblogs Work, WordPress
On a whim we had a coder spend a few hours creating a URL redirection tool that would do more than TinyURL. From my perspective TinyURL is a great idea. If you have a long URL you just go to tinyurl and the tool will create a short URL for you. This allows you to email links without fear that the link will be broken by the email client. I decided we could extend upon this idea with some Web 2.0 features with a service called elfURL. Here is what I came up with:
- elfURL should shrink giant URLs.
- elfURL should provide statistics on the number of times the elfURL has been clicked.
- elfURL should deliver those statistics via RSS.
- elfURL should automatically create delicious tags for the links.
- elfURL should automatically create Rel-Tags for the links as well.
Since July (when we launched elfURL) we have only had 12,894 visitors to the site and created only 688 links. I think TinyURL has created 11,000,000 links. Wonder what we are doing wrong? Also, we created an elfURL Konfabulator widget, but have not released it due to lackluster demand for the free service. Comments/thoughts would be appreciated.
Posted by amuse | September 29, 2005 - 12:22am | 20 Comments
Category: Uncategorized | Tags: Social Media, Startup, Web 2.0
Your dishwasher has its own podcast, check it out here.
Posted by amuse | September 27, 2005 - 11:10am | 2 Comments
Category: Uncategorized | Tags: Corporate Blogging, Managed Blogging, Media 2.0, New PR, Podcast, Social Media, Web 2.0
A survey indicates that 42% of PR professionals indicated that they pitched their ideas to bloggers. Almost 60% of them realized that bloggers represent a clear and present danger to companies who ignore them. Business Week points out that the it will be interesting to do this survey again in six months to see the trend.
Posted by amuse | September 27, 2005 - 11:05am | No Comments
Category: Uncategorized | Tags: Corporate Blogging, Managed Blogging, Media 2.0, New PR, Social Media, Web 2.0, Weblogs Work
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