Good overview in today’s FT on the growing ranks of corporate bloggers. Tips at the end.
Cites Scoble as exhibit A for putting a human face on an otherwise Borg-like company:
“The answer is this: blogging is transforming the way companies communicate and, for a customer, direct contact with an employee is so much more preferable than dealing with a huge faceless corporate behemoth. Robert Scoble, a Microsoft marketing executive specifically hired to blog about the company, has emerged as one of the blogosphere’s most popular citizens because he pulls no punches when it comes to his employer.
He argues that Microsoft’s tolerance of employee blogs – some of which are quite critical of the company – has helped shift perceptions of the software giant from strongly negative to surprisingly positive.
And if blogging can help Microsoft soften its image, imagine what it could do for any other company.”
Posted by admin | July 15, 2005 - 9:01am | No Comments
Category: Uncategorized | Tags: Uncategorized
In a previous entry I detailed the FedEx Furniture Guy and offered FedEx the idea of embracing his use of FedEx boxes instead of threatening to sue him. They decided on the latter. Once he was forced to remove his site I recieved thousands of visitors to this blog to catch a glimpse of the FedEx Furniture Hack. I followed up on my first entry with a second update regarding an email that I recieved from a friend of the FedEx Furniture Guy clarifing some details that I got wrong. Next I was contacted by a group calling themselves the FedExaminer Administration. They offered to help the FedEx Furniture guy with his legal woes. So I recieved around 20 emails, 10,000+ visitors to the blog entry, and nothing from FedEx despite my direct contact via telephone and email.
Imagine how much goodwill could have been generated by FedEx by listening to all of this communication. Perhaps even Ikea could have been involved – i.e. FedEx could have bought the kid an apartment full of Ikea furniture and made him a spokesman. Even the tree huggers like the idea. The ideas are endless. Blogging can work for your business or against it.
Posted by amuse | July 14, 2005 - 1:01pm | 2 Comments
Category: Uncategorized | Tags: Corporate Blogging, Dallas, FedEx Furniture, Managed Blogging, Web 2.0, Weblogs Work
Thomas Korte wrote a simple application I use to submit my RSS feeds to multiple sites called Feed Submitter. Check it out.
Posted by amuse | July 14, 2005 - 12:06am | No Comments
Category: Uncategorized | Tags: Corporate Blogging, Managed Blogging, Web 2.0, Weblogs Work
According to a study from Harris Interactive more Americans use search engines to find a lawyer than the yellow pages (54% search online rather than using a phone book).
Getting your firm listed in Google is hard if you are not creating useful, interesting and regular blog content. Weblogs clearly work for lawyers (we will be detailing how they work for three firms in an up coming series of interviews).
[via]
Posted by amuse | July 13, 2005 - 9:19pm | No Comments
Category: Uncategorized | Tags: Corporate Blogging, Law Blogs, Managed Blogging, Weblogs Work
Good roundup article on the business of blogging at The National Post.
As in previous gold rushes, the tool makers (6A, etc.) are making the bones. Om Malik says he’s making enough off of ads to support his favorite vice (the Yankees? you ask) — but that’s about all for now.
Here’s the key: as Fred Wilson said apropos his investment in del.icio.us, we have no idea about the business model yet. But we’re intrigued by what’s going on.
Technorati’s David Sifry, from the article:
“Any time you see a strong vibrant community of people doing something, keep your eyes open because there will be interesting businesses there.”
[via GigaOm]
Posted by admin | July 12, 2005 - 11:18am | No Comments
Category: Uncategorized | Tags: Corporate Blogging
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