Jul
16
Executive Blogging Gaining Acceptance
This week InformationWeek published an article by GM Vice Chairman Bob Lutz titled: Nothing to Fear From Executive Blogging.
“To blog or not to blog? For a lot of senior executives these days, that is the question. The answer, simply enough, is to blog. No better opportunity exists to engage in an open dialogue and exchange of ideas with customers and potential customers.”
“The key is to leave the corporate-speak behind and keep the tone conversational, open, and honest.”
“To any senior executive on the fence about starting a corporate blog, I have a word of advice: Jump.”
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