Jeff Jarvis is famous for having problems with Dell customer support. He detailed his trials in his blog and as a result he was able to share his disatisfaction with Dell with thousands of people. Rick from the Post Money Value blog explained how he overheard two bank clerks discussing how Dell screwed Jeff Jarvis over and they were going to stay away from Dell. Rick’s point? Assuming ‘average people’ or ‘the masses’ don’t read or see blogs is simply wrong. We are working with a couple of local periodicals here in Dallas and one is spending quite a bit of time discussing the other. The other is trying to ignore the conversation. Instead of responding and capitalizing on the publicity they are missing the boat. My point? It doesn’t matter if you are Dell or a local periodical you need to assume your customers are on the net. If you do, you will figure out how to start talking to them and ultimately listen to them.
Posted by amuse | July 28, 2005 - 10:10pm | 52 Comments
Category: Uncategorized | Tags: Corporate Blogging, Managed Blogging, Weblogs Work
Sign #195 corporate blogging is hitting the mainstream — a list of business blogging tips in the current issue of Fast Company.
Among them: Don’t Scrimp.
“Nothing brings a party to a halt like running out of food or booze. Likewise, one reason blogs fail is a failure to dedicate the resources necessary to keep the conversation going. “Blogs are incredibly low cost,” Lark says. But “they require a time commitment.” Adds Albrycht: “Blogging has to be part of someone’s job description. You have to have a maintenance plan.”"
We tell Weblogs Work clients that we haven’t done anything for you if we merely set you up and jumpstart the first round of the conversation. Blogging is a long-haul strategy. Bird by bird, you build a fervant base of readers and evangelists.
[via BlogWriteforCEO's]
Posted by admin | July 26, 2005 - 7:41am | No Comments
Category: Uncategorized | Tags: Corporate Blogging, Weblogs Work
Doernberg created the D&O Insurance Blog. Imagine making a subject as boring as D&O insurance interesting. That is what Doernberg is doing with his blog. Could a blog work for your insurance company? Weblogs work for Doernberg…
[via]
Posted by amuse | July 25, 2005 - 8:11pm | No Comments
Category: Uncategorized | Tags: Corporate Blogging, Dallas, Law Blogs, Managed Blogging, Weblogs Work
Have you ever wanted to send someone a link to a blog post or an Amazon book only to find that the URL was over 100 characters long? If you paste it in an email it is likely that the ‘link’ will break and make the recipient think that the ‘link’ is broken. What if a program could shorten it, allow you to give it del.icio.us tags, and provide you with statistics via RSS all at the same time? Basically URL redirection for the Web 2.0.
The Weblogs Work elves have created a simple tool to do just that called elfURL. Check out their work (it is still in beta).
Posted by amuse | July 20, 2005 - 8:26pm | 4 Comments
Category: Uncategorized | Tags: Corporate Blogging, Managed Blogging, Web 2.0, Weblogs Work
This week InformationWeek published an article by GM Vice Chairman Bob Lutz titled: Nothing to Fear From Executive Blogging.
“To blog or not to blog? For a lot of senior executives these days, that is the question. The answer, simply enough, is to blog. No better opportunity exists to engage in an open dialogue and exchange of ideas with customers and potential customers.”
“The key is to leave the corporate-speak behind and keep the tone conversational, open, and honest.”
“To any senior executive on the fence about starting a corporate blog, I have a word of advice: Jump.”
Posted by amuse | July 16, 2005 - 12:01am | No Comments
Category: Uncategorized | Tags: Corporate Blogging, Managed Blogging, Web 2.0, Weblogs Work
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