Jun
30
Jun
29
You don’t need to be a geek to listen to Podcasts anymore (oh and Steve Jobs paid the music companies off so we can have 30 second clips of music in our podcasts)
Podcast goes mainstream with Apple’s newest release of iTunes version 4.9 according to an article titled Podcasting for Dummies in the Wall Street Journal. The article revealed Odeo’s plans to offer tools for advertisers to insert audio commercials into podcasts. The other interesting tidbit from the article was the fact that Apple has obtained a license from music companies that allows podcasters to play 30-second song clips in their shows.
Previous Podcasting entries:
Podcasts – 22 million Americans have MP3 players today – 6 million have already tried a podcast.
Jun
29
FedEx decided to threaten the FedEx Furniture guy instead of promoting the gag…
Remember the FedEx Furniture guy? The site is down dead and alas the FedEx Furniture guy is gone. Too bad FedEx didn’t turn this lemon into lemonaid. Previous entry. Dead link.
As Steve Rubel might suggest, “Call UPS and tell them to start building furniture.”
Jun
28
When the story is not the story at all.
One of the many projects we are involved with is the production of a television pilot called MotorSport Ranch. Once we sold the pilot to INHD (a cable HDTV network) we needed a way to generate interest in the program so that they would pick up the full series. HDTV viewership is so small that a little buzz might turn our niche reality show into a modest HDTV hit.
First, I created a blog to detail the process of making a television program from concept to sale. The blog generated a modest amount of traffic and a little buzz in the HDTV community. We had a website for the program, but it did not seem to index well and had very few visitors – on the other hand the blog averaged a couple of hundred viewers per day.
Recently we received an air date for the program (8PM CST on July 2nd) and we wanted to get the word out to the HDTV viewers across the US (INHD is available in 47MM homes across North America). I decided to issue a press release. First I drafted a release about the show, how great it was, where it would air, when it would air and so on. I threw up all over the release. Next I wrote another draft and made the subject the blog about the making of the show (oh and fyi here is the time and date of the premiere). This generated a HUGE amount of traffic. Typepad (the home of the blog) had a hard time keeping up with the requests and we surpassed our bandwidth allocation.
So the story was about the Blog about the making of the show, instead of the show itself. We have had write ups about the show in various online outlets, magazines (including MyBusiness Magazine, Entrepreneur Magazine, Black Enterprise Magazine) and several other publications yet to be released. So we got what we wanted – buzz about the show and a bigger story about our blog.
Jun
28
Some companies use blogs to increase their Google search rankings.
The true purpose of a corporate blog should be to open up a dialogue with your current or prospective customers with an emphasis on listening.
Vespa is launching two blogs with three goals:
1. To increase organic search engine rankings.
2. To create buzz.
3. To build a brand by listening.
Check out the Wall Street article by Brian Steinberg, “Corporate Marketers Try Out Blogs,â€? describes Vespa’s and other major corporations use of blogging. Check out Steve Rubal’s listing on MSNs search engine: 10 Commandments.
[via SEO Blog]
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