Hugh McLeod has a great update post about the progress of his blog marketing campaign for Stormhoek:
Blogging doubled Stormhoek sales in less than twelve months.
So, great ROI, right? But more key is the insight that Hugh offers about how it worked:
I have been saying this for years, and still not everybody believes me: “Blogs are a good way of making things happen indirectly.”
No, bloggers and their friends didn’t start suddenly descending on supermarkets, buying the wine in large numbers. That’s not how it works.
What happened is that by interfacing with the blogosphere, it fundementally changed how Stormhoek looked at treating their primary customers (the supermarket chains) and the end-users (the supermarkets’ customers).
i.e. It caused an internal disruption, both within the company and the actual trade. Wine drinkers’ basic purchasing habits didn’t change because of the meme, but the meme allowed Stormhoek to align itself more closely with said habits.
Technorati Tags: gapingvoid, hugh+macleod, stormhoek
Posted by admin | December 29, 2005 - 6:14pm | No Comments
Category: Uncategorized | Tags: New PR, Startup
We are in the process of upgrading our blogs to the new version of WordPress – version 2.0. We just finished with the release in our dev environments and applied it to the SimpleTicket blog. Over the course of the next few days we will upgrading all of the blogs (please excuse our dust in the meantime).
Posted by admin | December 27, 2005 - 4:02pm | No Comments
Category: Uncategorized | Tags: Social Media, Uncategorized
We will be shifting to the new feed icon standard shortly, when are you going to switch?
Posted by admin | December 23, 2005 - 9:56pm | 2 Comments
Category: Uncategorized | Tags: Feeds, Social Media
Wink is a new search engine that is about to launch to the general public. It combines tradtional search results with a global look at tagged social bookmarked sites. So, now you can easily search across pre-filtered content, which Wink users can reinforce by ‘voting’ on certain stories that match their search terms. The more we all use it, the more we collectively filter the results.
More from Steve Rubel, Mike Arrington, Matt Marshall, & Om.
Technorati Tags: search, steve+rubel, tag, techcrunch, wink
Posted by admin | December 22, 2005 - 2:10pm | No Comments
Category: Uncategorized | Tags: Startup
Our designer pal Dan Cederholm has a new addition — Jack Murphy, born just this past weekend. Welcome to the party, little Jack. Make sure your pages validate, keep it oh so simple, and use that great big heart you’ll inherit from your Dad.
Posted by admin | December 21, 2005 - 12:56pm | 4 Comments
Category: Uncategorized
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